PPC (Paid ads) is way we can advertise targeted search ads on Google, Bing and Yahoo & display ads across billions of websites who have ads space on their website. In paid marketing strategy PPC is one the best strategy which gives you instant resluts when compared to organic marketing like SEO. PPC services get you huge amounts of high quality traffic and leads in less duration of time. PPC services will be more helful in you are looking for quick leads. It's a short term strategy as we need to contuniusly spend on Google platform. PPC works best if you have good marketing budget.